Sell your Charleston home
When you are ready to sell your home,
most people contact a Realtor. Realtor's have been trained to sell
your home in the shortest amount of time and to help take the burden
off yourself and family.
There
are many variables to consider when pricing your home. Location
Location Location is the number one variable and ultimately
sets the initial price range for your home. Next is size,
condition, and amenities of the home. We always supply you
with a CMA (comparative market analysis) of your neighborhood
to help you decide the highest possible price within reason.
Remember, market conditions play a valuable role in the pricing
of your home. We must consider what the DOM (days on market)
of comparable homes in your neighborhood. The longer the
DOM usually means the price is too high or there is a major
defect in the property. 20 DOM is healthy, 45 DOM is average
for a slower market and any longer the 60 days and you should
consider a price correction and or re 'evaluation of your home. |
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When
preparing to list your home you should put yourself in
a buyers shoes. Start by standing on your street and looking
at your home. Is it appealing to look at, does your yard
need work, are there shingles missing on the roof? This
is the first impression for the buyers coming to look at
your home. Make a note of the things that need work and
proceed to the inside of the home. What do you notice when
you first walk in the front door? Do you see 20 pairs of
shoes, 10 family portraits or a blank wall? This is the
second impression that buyers will see. Your home needs
to be a showcase home making the buyers feel at home while
picturing themselves living there. We have staging services
available if you need help decorating or furnishing an
entire house for sale. |
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Below is a simple list of my basic
marketing plan. The quality of your home and price
will determine how exactly your home gets advertised but every
home gets the following.
1. Customized flyers given out to all prospective
buyers and key agents.
2. E-mail alert sent out to over 500 Realtors
as soon as your listing is taken. Using the power of the Internet
is my area of specialization.
3. Your listing will be added to our web sites
along with a virtual photo tour of your property. See www.dustinryan.com and www.charlestonsrealestateguy.com
4. Property will be put on next Realtor® caravan
for that area to be previewed by other Realtors® if available
in your area.
5. Open houses will be held whenever feasible,
i.e. subject to vacancy and availability.
6. You will be kept informed as often as you like
as to showings, new listings, pending sales, and other events,
which may affect the salability of your property.
7. After previewing your property, recommendations
will be made to help sell your property quickly. The two most important
items here are price and condition, so these two issues will be
quite critical if we are to sell your property in a reasonable
period of time.
This is just a brief
summary of my marketing plan. Obviously, there are many more
aspects to insure not just a sale but also a successfully completed
transaction; such as, negotiating offers and handling all the
details of escrow, i.e. inspections, title reports, condo docs,
appraisal, etc. If you're interested in a custom marketing plan,
please:
